About Donella

A digital media tech veteran (publishing and advertising) with a passion for building tools that help make time for innovative thought.

I've spent my digital career exploring effective content presentation, application usability, process improvement and workflow management. I have had the fortune to use my talents, knowledge and skills to develop engaging and marketable digital products for national media companies and ad tech startups.

I have enjoyed the opportunity to engage with, design and implement production and asset management systems throughout my career and retain a deep personal interest in improving this tech.

Cross-training has allowed me to gain industry knowledge beyond the titles I've held. In every role, I have been involved in planning, executing and training. I have a passion for knowledge and an intense desire to use my personal assets to help a business fulfill its purpose. I enjoy being a 'Jill of all trades.'

Specialties

• New product concepting and execution

• Requirements elicitation and documentation

• Web site architecture and user experience optimization

• Content production and management (including HTML)

• Training program development and execution

• Quality assurance analysis

• Business analysis

• Content management systems

• Web analytics

Education